CAPSULE: Female entrepreneurs went to Brussels to inspire others

Two of the founders behind CAPSULE while visiting Brussels: From the left Nadia Wabra and Nanna Hejndorf

Met each other at VIA University College

Nadia Wabra, Nanna Hejndorf, Louise Kristine Linde and Emilie Seegert originally met when working on an exam project at the Design and Business study programme at VIA University College.

Aim: to reduce the overproduction of the fashion world

This became the starting point of CAPSULE, which is a digital wardrobe solution that aims to help reduce the huge overproduction of the fashion world by creating a better overview of the individual wardrobe. By doing so, CAPSULE wants to, among other things, contribute to a greener fashion world and a better thought-out consumer behavior.

Development at full speed

Today, a year after they started, the company has just hired a CTO to develop the digital platform on which CAPSULE is based. The start-up has also received an Innofounder – a development course for entrepreneurs who aim to develop an innovative idea for a financially sustainable business, and which includes, among other things, a full-time salary for 12 months to develop the idea and to build a business around it.

Sometimes, as a female entrepreneur, you can feel quite alone with your visions of what the entrepreneurial world should look like, especially for women. In this regard, it was great to hear from people all over Europe that they shared the same visions – Nadia Wabra, one of the founders of CAPSULE

In Brussels to talk about being female entrepreneurs in tech

But even though the development of the app is going at full speed, female entrepreneurs like the four behind CAPSULE are still very much the minority, especially when one looks at the tech world. That is why two of the founders behind CAPSULE, Nadia Wabra and Nanna Hejndorf, made the trip to Brussels on 30 May to talk about what it is like to be female entrepreneurs. They did so at the ‘Entrepreneurship & Skills through Applied Research’-conference that was hosted by UAS4EUROPE:

• Sometimes, as a female entrepreneur, you can feel quite alone with your visions of what the entrepreneurial world should look like, especially for women. In this regard, it was great to hear from people all over Europe that they shared the same visions, says Nadia Wabra, while Nanna Hejndorf adds:
• It was very cool to hear from others, but it was also really nice to experience that our message about females within entrepreneurship was being heard. Getting our message out in this way was as rewarding as one could possibly imagine. one of the founders of CAPSULE

It was very cool to hear from others, but it was also really nice to experience that our message about females within entrepreneurship was being heard. Getting our message out in this way was as rewarding as one could possibly imagine – Nanna Hejndorf,  one of the founders of CAPSULE

Meeting program focused on EU opportunities

After speaking at the conference at UAS4EUROPE, Nadia Wabra and Nanna Hejndorf spent the rest of the day in Brussels participating in meetings set up by the Central Denmark EU Office. The meetings aimed to give the Central Danish start-up an in-depth knowledge of the opportunities that the EU offers.

First up was a meeting with WORTH, which provides funding for European projects operating in the creative industries wishing to develop design-driven and innovative products. Next, CDEU’s own consultant Jesper Bracht gave an introduction to key EU policies and strategies relevant to the CAPSULE-project. Finally, the program featured a meeting with Michael Laermann, who works for Fashion for Change – an organization that forms a common, European voice for SME’s working within sustainable fashion.

Thank you for the visit

At CDEU, we would like to say thank you for the visit, and we look forward to following CAPSULE on the continued journey. If you would like to read more about CAPSULE, look at this link.